Listed for $50,000 ($60,000 with trailer)

Break Down –

Whisper still has the highest CTR while advertising, and continues to show well. Interest has decreased for all of my sailboats under $50,000 this past month, even though shoppers started to come out after the election.

After the holidays I expect shoppers to come out in full force, especially around the boat show and even more so for sailboaters who plan their purchase with more intent than powerboaters on average.

It might be good to review a price reduction around or just after the boat show to try and take the interest we see and turn them into additional leads.

Definitions^ⓘDefinitionsLead: any person who reaches out, interested in your boat. Opportunity: Any person who reaches out, and has been vetted/talked to and has strong interest in your boat. Showings: Seeing the boat either in-person or remotely.